Almería Consolidates its Position as the Main Producer of Poinsettia in Spain
November 20, 2024 | 1 min to read
As Christmas preparations begin earlier each year, production and marketing are at their peak, particularly in Almería, Spain, the largest area for poinsettia cultivation. While traditional red remains popular, the demand for pink, glitter, and tricolor varieties is on the rise. Annually, 200 million poinsettias are produced worldwide, valuing at 1 billion euros, with Europe contributing 95 million, and the Iberian Peninsula and Canary Islands responsible for 10 million of that total.
Christmas preparations are coming sooner and sooner each year. The production and marketing companies are following their usual course and are now at their peak to launch their plants on the market. The solar greenhouses in Almería, the largest production area for poinsettias in Spain, are dyed red, the traditional color of the Christmas flower, although diversification is also taking place in this plant and the number of consumers who choose pink, glitter and tricolor poinsettias has grown.
The 200 million poinsettias are produced worldwide each year, generating a commercial value of 1 billion euros . Of this number, Europe accounts for 95 million, of which the Iberian Peninsula and the Canary Islands contribute 10 million. In Spain, Almería is consolidated as the main producer, followed by the Valencian Community, Catalonia and Galicia.
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