Five AFE videos were created to bring young people to the industry, spread awareness of the Endowment and encourage industry collaboration.

The introductory video “Heard of the American Floral Endowment?” helps educate those who are not currently aware of AFE’s programs, while the remaining four segmented videos share how Endowment programs complement each segment of the industry and why it is so important that everyone in the industry participates.

Other videos

include information about why retail florists turn to AFE, how AFE helps growers profit, the free resources AFE provides and why students should jump-start their careers in floriculture through AFE scholarships and internships.

To read the rest of the story, please go to: American Floral Endowment