Yes, Christmas is almost here — and it’s time to get busy with your holiday marketing. With a few simple tips, you can tap into the Christmas spirit (and Christmas dollars) to bring customers to your website. To help you, the following are nine proven digital marketing ideas for your online floral business.
1. Update Your Company Logo
An easy way to start your holiday season is to add a festive touch to your logo. You don’t have to go over the top here; you have plenty of ways to say, “We’re ready to provide your Christmas flowers,” with a bit of artwork. Think of adding some snow or a string of Christmas lights, or play around with colors like red, green, and white. Online design apps like Canva make it easy to update your logo by uploading it and adding the design of your choice.
2. Create Christmas-themed Landing Pages
Once you’ve decided on your Christmas arrangements and promotions, design landing pages to target holiday shoppers and increase your sales. You can create separate landing pages for each promotion or have one featuring all your Christmas promotions, whichever works best for you. It’s a straightforward process if you already have a landing page template built into your website. If not, then you can find plenty of landing page builders online.
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