With all the events and celebrations in the spring, it can be easy to forget Administrative Professionals Day. Yet, it can be an excellent opportunity to market your flowers since this day recognizes the invaluable contributions of administrative staff in every workplace.
What is Administrative Professionals Day?
What began in 1952 as National Secretaries Day evolved into a day celebrating all administrative professionals, from receptionists to administrative assistants and office support staff. The name of the holiday was officially changed in 2000. This year, it falls on Wednesday, April 24.
With their universal appeal and capacity to convey appreciation, flowers play a pivotal role in celebrating the administrative professionals who do so much to keep businesses running. Here are seven ways to market flowers to drive sales on this holiday.
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