2016 Generations Of Flowers Study
March 21, 2016 | 1 min to read
AFE and the Society of American Florists (SAF) worked in partnership to update the Generations of Flowers Study. This study was originally conducted in 2009 by SAF to evaluate perceptions and purchasing/gift-giving behavior regarding flowers and plants among three key generations: Generation Y, Generation X and Baby Boomers.
Funding for the project was provided by the Floral Marketing Research Fund (FMRF).
The goal was to explore how the different groups perceive, buy and use flowers and floral outlets; the research assessed patterns, motivations and barriers to purchasing and the practical and emotional values placed on flowers.
To read the rest of the story, please go to: AFE and the Society of American Florists