BARCELONA, SPAIN – Every year, we’re excited to bring innovative products that will add value to our customers’ bottom line. This year we are introducing 17 new varieties. Let’s take a closer look at some of the new highlights.
Gypsophila Program
Selecta’s new top-seller, Pearls® Series, was a hit right from the start. Now, Ginga-way is joining this Series. It features superior flower characteristics and a long vase life, ideal for Mass Market clients. Ginga-way is very fast to produce and it doesn’t have the typical gypsophila smell.
Solidago Program
Our very successful next-generation solidago program keeps on getting better:
Estelle is the whitest solidago on the market! This highly productive variety is easy to grow, early to flower, and quick to harvest. It has heavy stems with large, creamy white flowers. Estelle is excellent for tinting.
Evita is the perfect filler for bouquets. It has heavy V-shape stems with large, deep yellow flowers. Evita is easy to grow, early to flower, and quick to harvest.
Carnation Program
Selecta’s carnation program includes varieties bred for high tolerance to fusarium and very good field performance. It gives you a full range of choices to build your program. For 2013 we added new and exciting colors to our line-up:
Standard
Ormea is a reliable variety in all aspects: excellent growth and productivity, very good quality. It has big and bright red flowers. A must-have novelty!
Another addition, Grace, is an elegant and a high-quality variety, with a very deep burgundy color and an amazing size of flowers.
Mandalay has a long-lasting and an incredibly eye-catching hot pink color. This top-quality variety is very fast to grow and has a superior vase life.
Everest is pure white variety with a high productivity and very good vase life. Everest won “2012 Best Introduction” prize at Keukenhof in the Netherlands.
Suri is exceptionally beautiful in a lavender-pink color. It is not just attractive because of its beauty, it also has a high production rate, an exceptional vase-life, and high quality stems.
Spray
Jade – the perfect GREEN MINT color among mini carnations. It delivers quality, long vase life, and resistance in the field against fusarium.
Springfield has a unique color expressing happiness. This mini carnation has reliable stems and flower quality.
Ormea
Gerbera Program
The reliability of Selecta gerberas gives you the chance to produce high-quality products under different growing conditions.
New in our program is Red Trip, a very highly regarded “spider” gerbera with a beautiful orange red color. It has long stems and very high productivity. Red Trip gives you the opportunity to innovate and achieve a unique look in bouquets and floral arrangements.
Solange is a new standard gerbera in warm, sunflower yellow with a green center. The productive Solange plant gives long stems and nice, big discs.
In our Mini gerbera program we are introducing three new varieties: Mila in salmon-white color, Satomi in hot pink, and Trilli in pure white. All three varieties produce high-quality flowers and have good vase life.
About the company:
Selecta Cut Flowers serves their customers with excellent genetics of various cut flower species. Our products, combined with our market-leading service and technical support, will provide growers with the best solution to meet their needs. To discover more, go to www.selectacutflowers.com.
Source: Selecta Cut Flowers
