Veroni Serves the Italian Tennis Experience

For the first time as Official Partner of the Internazionali BNL d’Italia, Veroni elevates the Rome tournament with an immersive Italian food and lifestyle experience for global tennis fans

ROME, Italy – Following a standout presence at the U.S. Sunshine Double this March.

Veroni continues its international tennis journey—making its debut on the clay courts of Rome as Official Partner of the Internazionali BNL d’Italia (April 28–May 17), before heading back to the United States this summer for the Cincinnati Open (August 11–23).

As the leading Italian pre-sliced charcuterie brand in the United States*, Veroni has built a growing presence at some of the world’s most prestigious tennis events, including the Indian Wells and Miami tournaments, bringing authentic Italian food culture to global audiences. Now in its fourth consecutive year at the Internazionali BNL d’Italia, Veroni returns to Rome in 2026 with an expanded presence that delivers a more immersive experience for tennis fans and international visitors alike.

“Our journey in tennis is about more than visibility—it’s about creating meaningful experiences,” said Emanuela Bigi, Marketing Manager at Veroni. “From the U.S. to Italy, we bring the same idea to life: sharing the Italian way of enjoying great food in moments that bring people together. Being Official Partner of the Internazionali BNL d’Italia allows us to showcase this vision on one of the sport’s most iconic stages, while strengthening our connection with a global audience that increasingly values authenticity and quality.”

Set against the backdrop of the Foro Italico, Veroni’s presence goes beyond traditional sponsorship. The brand introduces a refined, immersive environment designed to give visitors—especially international guests—a true taste of Italy. At its core are dedicated hospitality spaces, a branded lounge, and upgraded food areas, where tennis meets a relaxed, social lifestyle.

Here, fans can experience one of Italy’s most iconic rituals: aperitivo. Freshly baked focaccia, served warm and crisp, is paired with a curated selection of Veroni’s premium Italian deli specialties, including its signature Mortadella, Prosciutto, and Salame. Together, they form a simple yet elevated offering designed to be shared and enjoyed between matches. The menu is completed with wine, beer, and the iconic Spritz.

More than just food, it’s a moment of connection. A pause in the day that reflects the essence of Italian culture: quality ingredients, conviviality, and an appreciation for time well spent. It’s this combination of sport and lifestyle that makes Rome not just a tournament stop, but a destination.

And the journey continues. Following the Internazionali BNL d’Italia, Veroni will return to the United States for the Cincinnati Open, further strengthening its connection with American fans and reinforcing its role as a global ambassador of Italian taste within the world of tennis. 

* (Source: Circana data, US Luncheon Meat segment)

About Veroni

Veroni is an Italian company that offers genuine Italian-made products to the USA, including prosciutto, salami, mortadella, and other fresh, cured meats. The Company was founded in 1925 by the five Veroni brothers in the small town of Correggio in Emilia-Romagna, Italy. Upon establishing its first headquarters in Logan, New Jersey, in 2016, Veroni branched out to the USA market. Veroni guarantees product authenticity and high quality by importing 100% Italian-made cured meats into the USA. All the cured meats are sliced and packaged at the local facility to preserve flavor and aroma. Now, with over 40 products available in supermarkets and grocery stores nationwide, Veroni expects to continue growing and providing its traditional family recipes to the USA.