Ready meals are to be stamped with the Red Tractor logo to reassure shoppers about the origins of the meat they contain.
The distinctive red logo, which was introduced 14 years ago, is only carried on food products that reach certain standards of animal welfare and can be traced back to British farms.
It has never previously been used on ready meals or convenience foods because their ingredients list was deemed too complicated.
But in the wake of last year’s horsemeat scandal, the new logo will indicate that 100 per cent of the meat used in ready meals and pies meets Red Tractor standards.
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