New York, NY – Tio Gazpacho (www.tiogazpacho.com), the industry leader in the emerging category of drinkable soups, announced today that it has expanded its distribution to include 150 Walmart stores in the Mid-Atlantic, Northeast and New England.
Tio Gazpacho’s Clasico, Verde and Maiz varieties will be featured in select stores in a new refrigerated snacking set located near the dairy aisle that includes other cutting edge product categories such as refrigerated nutrition bars, probiotic and functional beverages and drinkable yogurts and kefir.
“We are delighted that Walmart has the vision to include our line of veggie-based savory soups in their new snacking set,” said Tio Gazpacho founder Austin Allan. “This is an entirely new channel for us and we are pleased that consumers will be able to find Tio alongside other likeminded brands at Walmart.”
This latest move comes on the heels of Tio Gazpacho achieving Whole30 certification and non-GMO Project Verification for four of its products. “We are on a mission to provide clean-label, plant-based options to consumers in all parts of the country,” said Matt Merson, Tio Gazpacho VP General Manager. “By working with Walmart, Tio has a unique opportunity to reach new consumers at the largest retailer in the US.”
Launched in 2014 and made with fresh, simple ingredients, the Tio Gazpacho line features five different recipes that range from classic to inventive. Shortly after its launch, Tio earned the attention of Michelin-starred chef and restaurateur José Andrés, who today serves as a brand advocate and partner of the company. Tio is available in six major markets across the US through channels including fast casual restaurant chains, natural and specialty retailers like Whole Foods Markets and airport locations.
Tio Gazpacho will be exhibiting at the National Restaurant Association Show in Chicago May 19 through 22. Visit us at booth 2035 in the South Hall.
For information on Walmart and other store locations please visit http://www.tiogazpacho.com/
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About Tio Gazpacho
Tio Gazpacho was founded by Austin Allan after living abroad in Spain. Enamored with the country’s way of life and love of the chilled soup, Austin knew that gazpacho could be a great way to bring a little bit of Spain to the US while creating products that are as delicious as they are healthy. Austin spent two years in Miami testing recipes and sampling products before moving the company to New York. He became hooked on the idea of revolutionizing the soup industry and ensuring Tio Gazpacho’s place as the front-runner in the newly created “drinkable soup” category in the U.S. In September 2014, Tio Gazpacho officially debuted at Natural Products Expo East. In January 2015, the first three flavors launched in stores and in 2016 and early 2017 it added its newest flavors: Rosado and Maiz. In 2016, the brand closed a $1.25 million Series A funding round with 301 Inc., General Mills’ business development and venture capital arm. It is now available throughout the Northeast and on the West Coast. Tio Gazpacho is committed to giving back and donates a portion of sales from every bottle sold to Development in Gardening (DIG), a non-profit whose mission is to ensure that people all over the world have access to quality, nutritious food. For more information, visit www.tiogazpacho.com.
Source: Tio Gazpacho
