PHILADELPHIA– The Sopranos are having a moment. Spurred by everything from mid-pandemic Netflix binges to The Many Saints of Newark’s premiere, everyone’s favorite mafia family has found itself at the center of the cultural zeitgeist once again amongst fans new and old. And it just so happens that Dietz & Watson has launched a new Halloween campaign inspired by Tony Soprano’s favorite snack: capicola, or gabagool.
Dietz & Watson premium meats and cheeses of Philadelphia has something for everyone. So, they created a seasonal cooking show that features everything Dietz has to offer including everything for a spooky, ooky Halloween gathering. It’s called “Halloween Hosting with The Gabaghoul.”
Vincent Pastore (Big Pussy) has turned into a real ghoul. “The Gabaghoul” to be more specific – a meat and cheese loving monster who’s here to show the world his culinary tips and tricks. And while he is certainly ghastly, he’s South Philly born and bred with plenty of local attitude.
In short videos, he attempts to show the world his culinary tips and tricks, each of which gets thwarted by an unexpected mishap. In one spot, a bat flies away with one of his hotdogs, while, in another, salty snacks eerily float out of a Jack-o’-lantern. Check out the videos here:
Scary Good Snacks: https://youtu.be/fYLcnz5BO6E
Hoagie Hack: https://youtu.be/PwbV6oVZ-aw
Hot Dog Bites: https://youtu.be/zxa3JWx4Klw
The campaign launches today, October 12th, and will be promoted on social media and online video through the end of the month. Consumers will be directed to dietzandwatson.com/halloween where they can learn more Halloween meat and cheese recipes such as a Spooky Charcuterie Board, Mummy Dogs, and a Snackable Skeleton.
Developed by its creative agency of record, Red Tettemer O’Connell + Partners (RTO+P), the new campaign builds on other fun, offbeat moments that Dietz & Watson has created over the past few years. In 2018 they launched Dietz Nuts, a packaged meat snack promoted by Craig Robinson. In 2019, they created Delishop, the world’s largest collection of meat and cheese apparel, in a pop up storefront on Philadelphia’s South Street. The Gabaghoul fits in this tradition of “playing with your food.”
ABOUT DIETZ & WATSON
Founded in 1939 by Gottlieb Dietz, and still family-owned and operated today, Dietz & Watson remains true to their original old-world recipes and Gottlieb’s commitment to “quality above all else.” Creating the freshest and leanest beef, ham, pork, turkey breast and chicken breast, Dietz & Watson’s offerings are enhanced only with all-natural spices and seasonings for optimum flavor profiles. All Dietz & Watson deli meats and cheeses are free of artificial flavors, colors, fillers, extenders and MSG. Today, in addition to the “heritage” items on which the company was founded, it also produces a No Antibiotics Ever and Organic line called Dietz & Watson Originals that continues to grow in popularity and is rapidly expanding. Headquartered in Philadelphia, Dietz & Watson continues their tradition of family commitment and to leading the industry in the crafting of the world’s best premium deli meats and artisan cheeses. The company is led by founder Gottlieb Dietz’ grandchildren, Louis Eni (President and CEO), Chris Eni (COO) and Cindy Eni Yingling (CFO). Today, the fourth generation of the family, Lauren Eni, Christopher Yingling, Timothy Yingling, Michael Eni and Greg Yingling, have joined the company to carry the tradition further. Learn more at www.DietzAndWatson.com.
