Berkeley, CA – The Good Bean, Inc. will debut their newest snack product, Bean Chips with Sweet Potato + Quinoa, at this year's Fancy Food Show in New York. The addition of bean chips to their line-up is a natural progression for a company that originated the concept of bean protein snacks in the US natural foods marketplace – starting with whole roasted chickpeas and then launching chickpea + fruit protein bars. As consumers continually crave new source of healthy, affordable, and convenient protein, The Good Bean innovation engine continues to deliver!
According to Spins, the “vegetable and fruit chip” segment of the Salty Snack category has shown a rollicking 42% YoY growth, compared to corn and tortilla chips which have grown at a more sedate 14% rate. Much of the growth in the Vegetable and Fruit Chip category is spurred by bean chips, a great ingredient because they have more protein and fiber than rice, wheat, or corn, making them the healthiest choice for chips.
The Good Bean added superfoods quinoa and sweet potatoes to their bean chips, for a healthy, tasty twist. Also setting The Good Bean's chips apart from the competition are their naturally bold flavors, blended to specification for optimal deliciousness. Co-founder Sarah Wallace says "We want to give consumers a fun snacking experience, and our bean chips are just as addictive and flavorful as conventional chips. Beans are an amazing ingredient, because they're packed with protein, fiber and real nutrition, but can be transformed into crunchy chips that rival the taste and texture of the best tortilla chips out there."
With bold flavors that deliver the taste consumers want, and superfood ingredients that deliver the nutrition they need, these chips are unapologetically addictive. Visit The Good Bean at Booth #5334 to try all five flavors: Sea Salt, BBQ Bacon, Sweet Chili, Nacho, and Jalapeno Cheddar. Pro tip: save room for all five flavors.
The Good Bean, Inc. is a Berkeley, CA based snack food company dedicated to making fun, delicious bean protein snacks with real nutrition. The company was founded in 2010 by Sarah Wallace, a veteran in the natural foods industry (Luna Bar, PopChips, Kashi, thinkThin) and Suzanne Slatcher, a former Pixar technical director (Toy Story 3, Wall-E, Up). They launched with a line of first-to-market all-natural roasted chickpea snacks, and followed with their Fruit & No-Nut Bars, the first chickpea-based nutrition bar.
Source: The Good Bean, Inc.
