Shoppers Are Ready For More Beef In Prepared Foods Department

Retail prepared foods is one of the fastest growing foodservice segments and is expected to grow to a $35.1 billion market by 2017. Based on this, it's no surprise that supermarket foodservice is becoming an extremely important aspect of retailers' growth strategies.

To help you build upon your store's prepared foods program, here are four reasons to consider growing your program with beef:

1. Unparalleled Love: Your shoppers eat beef regularly; 30% of consumers eat beef 3+ times a week, and 83% plan to eat the same amount or more in the future. This strong desire for beef translates into sales for your store's fresh meat case and for foodservice; let beef do the same for your fresh prepared foods department.

2. Unmatched Potential: Beef accounts for only 2.8% of dollar sales in retail prepared foods yet half of consumers who've made a prepared foods purchase say they want to see more beef items available in the prepared foods section. Give shoppers what they want and see your sales grow.

3. Unbeatable Performance: There's a reason why beef is the top-selling protein at foodservice; beef delivers a satisfying eating experience for the customer and it's a viable solution for any menu. Beef holds well, it's easy for store staff to execute and it maintains its signature flavor and texture whether enjoyed hot in store, or reheated at home.

4. Unlimited Options: Beef fits into all cuisines, day parts and menu trends and there are many creative ways to menu beef that add value for shoppers, and manage your food costs. The possibilities are endless.

Looking for ways to add beef to your prepared foods program? Visit BeefRetail.org/PreparedFoods for concepts and recipes from the Beef Checkoff and innovative ways beef is already working for retailers' prepared foods programs.

Visit www.BeefRetail.org or contact us directly at: RetailMarketing@Beef.org

Source: Beef Checkoff Program