Sabra Guacamole Wins Best New Product Award

TORONTO – Sabra Guacamole has been named winner of the dip category for the 2015 Best New Product Awards. More than 65,000 Canadians participated in the 2015 study and the results are used to determine the winners of the 100% consumer-voted Best New Product Awards.

Sabra Canada Inc., Canada's fastest growing hummus company – best known for its smooth and creamy hummus topped with savoury garnishes – introduced its fresh-packed Sabra Guacamole in Canada this past year with resounding acclaim for the brand's expansion into a new category.

Sabra's Guacamole is made from Mexican-grown Hass avocados, using an authentic recipe, a perfect balance of citrus, garlic flavours and coarsely diced avocados for a chunky-like homemade texture.

"Sabra is committed to bringing fresh, quality dips to the Canadian marketplace, and we greatly appreciate the acknowledgement of Sabra Guacamole as a preferred product by Canadian consumers," says Chandler Gotschlich, Senior Brand Manager, Sabra Canada.

Sabra Guacamole (SRP: $4.99) can be found in major grocery stores and mass retailers across the country. Visit Sabra Canada at www.sabradips.ca and on Facebook, Twitter and Instagram, @SabraCanada.

About Sabra Canada
Sabra Canada Inc. Canada's fastest growing fresh hummus company, best known for its smooth and creamy hummus topped with savoury garnishes, now offers a variety of fresh-packed salsas and guacamole. Its head office is located in Toronto, Ontario. Sabra products can be found in major grocery stores and mass retailers across the country.

About BrandSpark International
About BrandSpark International BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it. With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com.

Source: Sabra Canada Inc.