WEST CALDWELL, NJ – RLB Food Distributors, a 30-year leader in perishable foods distribution along the east coast, announces a fresh new name, a new look and greater focus on serving retail and foodservice customers. With the name changed to FreshPro Food Distributors, the company has unified its produce, deli/cheese/chilled-food, fresh-cut processing, organic and floral divisions under one umbrella moniker.
“This has been a three-year undertaking of consulting with our customers and suppliers, as well as searching within our organization, to find a new name that would more clearly describe our capabilities,” says Floyd Avillo, President and COO. “Oddly enough, the name was right under our noses! FreshPro has been a trademarked name for our processing division since the early 90’s, and when we looked at all of the possibilities, we realized that the two most important strengths of our company are our ability to deliver ‘FRESH’, high-quality perishable items, and our ‘PRO-fessionalism,’ exemplified by the hard-work ethics of each of our dedicated employees.”
The FreshPro name change comes with a new logo and slogan – ‘Your Solution For Perishables’ — that incorporates many of the words and symbols the company is known for: Customer-centric; Solution-driven; More than a Produce Company.
FreshPro’s new website — www.freshprofood.com – also gives clear and easy-to-navigate information on each division and the company’s capabilities.
“We look forward to this new era in our company’s history,” says Pat Mele, Executive Vice President and CFO. “We recently acquired a new building in Fairfield, NJ, to accommodate our increasing number of SKU’s; we are adding more trucks to our fleet to reach customers faster and further away; and our client base is changing, as retail and foodservice outlets look for the fresh alternatives that we provide. There is a lot of positive momentum here, and our new name reflects that.”
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About FreshPro
FreshPro Food Distributors is a company with 30 years of established business, formerly under the name, RLB Food Distributors. FreshPro offers a full-line of conventional and organic produce, fresh-cuts, floral items and an extensive variety of national and local brands. The company also is a preferred distributor of domestic and imported deli products and cheeses, sources private label lines of prepared foods, salads, chilled foods, soups and specialties. This makes FreshPro a one-stop source for fresh foods to quality retailers, gourmet/specialty shops, foodservice operations and other outlets of fresh foods.
For more information about FreshPro, visit www.FreshProFood.com
Source: FreshPro Food Distributors
