Greeley, CO – Pierce Chicken, a leading chicken provider to the foodservice industry, has rolled out a new brand positioning. The brand positioning campaign is designed to emphasize the company’s focus on poultry innovation, great-tasting chicken products and a collaborative business approach that drives menu and market success for operators.
Central to the brand’s communications is the tagline “All in Great Taste,” which captures the ultimate performance standard by which consumers judge foodservice establishments – and the Pierce Chicken products they serve.
“Pierce Chicken has always been known in the foodservice marketplace for best-in-class quality and innovation,” said Keith Arnold, VP marketing for Pierce Chicken. “We wanted to recommit our brand to its heritage of providing operators with exciting, new products that broaden chicken’s consumer appeal, while still delivering delicious classic chicken favorites. Chicken has become more essential than ever to successful menus. With a total chicken focus, Pierce Chicken is dedicated to being the foodservice industry’s essential partner for chicken that’s all in great taste.”
To support the new brand positioning, the company has revamped its website to provide a supportive, comprehensive web experience for customers. The site features powerful search functionality that allows operators to easily locate relevant, segment-specific product data, as well as helpful business calculators and “Chickenopolis,” an interactive animated environment that helps operators explore product offerings that fit their menu.
Source: Pierce Chicken
