NEW YORK — The Panhellenic Association of Table Olive Processors, Packers and Exporters (PEMETE), showcased their "Olive You, European Table Olives" campaign in North America, at the the largest food and beverage trade show in North America, the Summer Fancy Food Show 2018. The trade show took place in New York on June 30-July 2, 2018 with more than 2.600 exhibitors from 54 countries and 40.000 visitors.
The professional association PEMETE, was founded in1970 and promotes the interests of table olive exporters. PEMETE showcased their "OLIVE YOU, European Table Olives" campaign in North America at the Fancy Food Show for the second time.
The "Olive You" campaign is a three-year promotional program co-funded by the European Union, that aims to increase the awareness and demand for European table olives to both professionals and consumers, as well as to help increase exports to the United States and Canada. The "OLIVE YOU, European Table Olives" campaign also aims to reach journalists, chefs, foodies, retailers and consumers of all ages, through promotional activities, marketing events, sampling, and publicity in order to familiarize the public with this natural and delicious food product.
A large number of importers, distributors, and food service industry professionals visited the "OLIVE YOU, European Table Olives" booths at the Summer Fancy Food Show, were introduced to the European table olive varieties and learned more about the olives superior quality and flavors. Visitors also had the opportunity to taste this healthy product. In addition, 112 visitors completed the campaign questionnaires that provide insight to the American consumer's current perception about table olives.
Chef George Katrantzos along with Sous Chef Hilda Terrera, prepared and served delicious recipes on the first two days of the trade show. Chef Katrantzos prepared 3 recipes daily, and approximately 1000 samples were offered to the attendees, while Chef Katrantzos explained the wonderful benefits of using European Olives in recipes.
New Greek Television covered the Olive You Exhibit at the Fancy Food Show 2018, taking various interviews and producing and airing two presentations.
News Story: https://www.youtube.com/watch?v=5ncb3djUDws&
Featured Community Event:
https://www.youtube.com/watch?v=q0q8ImfXOnk&
"'OLIVE YOU, European Table Olives' participation in the Summer Fancy Food Show 2018 was a major success," said the President of PEMETE, Mr. Nelos Georgoudis. "Our main goals were achieved, providing information to the participants as well as leading to B2B meetings and further expansion of B2B agreements."
The 46 member-companies of PEMETE represent more than 90 percent of Greece's exports of table olives to more than 100 countries. These companies export some outstanding and unique Greek table olive varieties, including Konservolia, a variety mostly grown in Central Greece, Chalkidiki, mostly found in Northern Greece, and Kalamata olives, which are mainly but not exclusively grown in the regions of Etoloakarnania and Laconia. Small quantities of Throuba and Megaritiki varieties are also included in their product range. The greatest advantage of Greek table olives is that the fruit ripens naturally on the trees. In other words, they are natural, with no chemical means used to make them black.
For more information, visit www.oliveyou-eu.eu
Source: PEMETE
