Schuman Cheese, a family-owned, specialty cheese producer and importer based in New Jersey, has appointed Partners + Napier as its advertising AOR following a competitive review.
There was no incumbent agency. Schuman Cheese previously worked with shops on a per-project basis.
The agency, part of Project Worldwide will plan brand strategy and activations that target consumers and trade audiences across multiple channels for both Schuman’s domestically produced and imported brands.
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