Minneapolis – Parrano®, the Dutch cheese imported by Best Cheese Corporation, that combines the tastes of Gouda and Parmigiano-Reggiano®, has named Minneapolis-based Lola Red PR as its national PR agency of record. Lola Red PR will handle national and regional consumer PR and communication for the brand.
Lola Red PR will direct regional campaign execution for Parrano in 20 markets, developing both collateral and messaging on behalf of the brand. Lola Red PR will represent Parrano, spearheading all introductions and interactions with national media outlets and contributors facilitating growth and awareness of this unique cheese brand.
“We couldn’t be more pleased to have Lola Red PR represent Parrano and introduce the brand to editors and consumers across the country,” says Tara Kirch, Director of Marketing for Best Cheese Corporation. “Lola Red’s dedicated team and successful track record obtaining results in multiple media markets demonstrates their ability to elevate Parrano’s awareness with consumers both regionally and nationally.”
“The Lola Red team has years of experience working with the food and beverage industry and we are elated to add Parrano to our roster of clients,” says Alexis Walsko, President and Founder of Lola Red PR. “We look forward to facilitating the growth of the Parrano brand and business with consumers across the country.”
About Parrano®
Parrano® artfully captures two of the world’s best-known cheeses, Parmigiano-Reggiano® and Gouda, to create a truly unique cheese. Its five-month aging time produces a full-flavored cheese with the nutty, buttery characteristics of a Parmigiano-Reggiano and the smooth, creamy texture of a young Gouda making it pleasing for any palate. Parrano’s ability to slice, grate, shred and melt helps to elevate everyday meals. Parrano is highly regarded by the industry and was recently honored with high acclaim at the Superior Taste Awards 2013.
About Best Cheese Corporation
Best Cheese Corporation is the exclusive importer of Parrano®, Uniekaas line of Dutch cheese products, and the owners and operators of Coach Farm, a farmstead goat dairy farm in New York’s Hudson Valley. Best Cheese brands are available nationally in supermarkets and specialty markets such as Kroger, Whole Foods, Trader Joe’s and Zabar’s.
About Lola Red PR
Lola Red was founded in Boulder, Colo. in 2001 by Alexis Walsko, and continues to thrive by providing results and exceptional service to clients, media and consumers. Whether a client needs hyperlocal, regional or national PR service, Lola Red’s philosophy is to meet and exceed goals. Lola Red serves clients in the toy, health, fitness, fashion, beauty, wellness, event, food and beverage segments at its world headquarters in Minneapolis. For more information, visit http://www.lolaredpr.com.
Source: Best Cheese Corporation
