Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
May 15, 2015 | 1 min to read
"Life is crazy. Lunch doesn't have to be."
That's the tagline for Oscar Mayer's new Deli Fresh campaign, which contrasts chaotic (um…) slices of life with the dependable quality of the sandwich meats.
A 30-second TV spot from McGarryBowen titled "Keep It Simple," viewable on YouTube, shows a typical family man encountering frustrating complications and hype as he goes about his day.
He winces as a waiter describes the day's special as "hand-agitated baltic sea foam"; he blows off a pet-store employee trying to sell him kitschy rain boots for his dog ("I think we'll just go with the paws"); he's mystified by a text message ("penguin heart heart unicorn"); and he's bushwhacked into talking with his Aunt Ethel by his "smart" car phone (shown above). But there's zero hassle when he and his wife and kids sit down to share sandwiches made with Oscar Mayer Deli Fresh, because "It's deli quality every time."
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