LISLE, Ill. – Armour® has created an option for sodium-conscious consumers who love pepperoni, but aren't willing to sacrifice flavor. The use of a breakthrough, all-natural sodium replacer allows Armour to reduce sodium by 50 percent versus its regular pepperoni. Armour Lower Sodium Pepperoni offers a snack and or ingredient choice for the nearly 25 percent of consumers who monitor sodium on nutrition labels.*
"We've found one size does not fit all as pepperoni consumers have developed strong preferences for specific sizes, forms and flavors," said AJ Miller, brand manager with the John Morrell Food Group. "Our lower-sodium pepperoni offers an alternative for people with healthier lifestyles while giving them the great taste of pepperoni they love."
Pepperoni is frequently used as a pizza topping and, according to The New York Times, the Italian-American creation has become the most popular pizza topping in America. Additional uses of pepperoni have also grown in popularity, with consumers using it as a snack in itself, with crackers or as an ingredient in a sandwich or salad.**
Armour Lower Sodium Pepperoni is available in 5.0-ounce resealable packages. The product is now available at Wal-Mart, Meijer and other popular retail outlets, with greater distribution anticipated in 2012. For more information please visit www.armourmeats.com.
* The Healthy Eating Consumer Trend Report, Technomic 2010
** Ashcraft Attitudes and Usage Analysis 2010
About John Morrell Food Group
With over a century and a half of experience, our brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita®, and LunchMakers®.
Source: John Morrell Food Group
