Hunt Valley, MD—McCormick For Chefs–Food Away From Home Division announces the launch of McCormick Culinary Roasted Spices and new Lawry’s Rubs, which began shipping August 2, 2010. Part of the McCormick For Chefs brand portfolio, McCormick Culinary is a core line of professional spices, herbs and seasonings and Lawry’s rubs, mixes and seasoning blends that enhance any center of the plate offering.
Created with foodservice industry needs in mind, these ready-to-use roasted spices and rubs will help boost the flavor profile of any dish. Each come in an easy-to-pour or spoon foodservice-size bottle designed to seal in freshness and protect the products.
McCormick Culinary Roasted Spices—As the only bottled roasted spices available for the professional market, the all natural products come in four flavors: Cumin, Coriander, Curry Powder, and Ginger. While chefs around the world have been roasting for years, McCormick has created a simpler and more consistent way to obtain that hearty flavor.
Features/benefits include:
- Convenience—Forgo the labor intensive in-house roasting process with a new efficient method of creating smooth, rich flavors—by just opening a bottle.
- Robust Flavor, Color and Aroma—Enhance even your most casual dishes with the nutty, dry flavor customers love.
- Endless Menu Ideas—Start with our Roasted Curry Spiced Chicken Tacos with Tomato-Avocado Salsa recipe.
Lawry’s Rubs—Choose from a line of new and reformulated on-trend rub flavors to help inspire your creativity when menuing beef, poultry, pork, or seafood. Create a signature “crust” that adds both visual and textural appeal to your center of the plate protein. Rub flavors: Cracked Pepper, Garlic & Herb; Sweet Basil, Citrus & Garlic; Garlic, Rosemary & Lemon; Asian Ginger, Garlic & Chile; Chipotle Cinnamon; and Smoky Chile and Cumin.
Features/benefits include:
- On-Trend—Patron-pleasing with a variety of flavors.
- Caramelize Not Char—Adds texture and seals juices to keep proteins tender and visually appealing.
- Endless Menu Ideas—Try our Cinnamon Chipotle-Crusted Tenderloin recipe.
For additional recipes using these and other McCormick foodservice products visit the McCormick For Chefs website.
“McCormick remains committed to ongoing product innovation and delivering unsurpassed flavor solutions that are designed to support the needs of our foodservice professional community. Chefs are passionate about providing great food to their patrons, and we have no doubt that our unique line of Roasted Spices and new Rubs can help in accomplishing that goal,” said Ian Wesson, Director of Marketing, McCormick For Chefs—Food Away From Home Division.
Founded in 1889, McCormick & Company, Incorporated is a global leader in the manufacturing, marketing and distribution of spices, herbs, seasonings, specialty foods and flavors to the entire food industry—retail outlets, food manufacturers and foodservice businesses. McCormick For Chefs—McCormick’s Food Away From Home division—provides unrivaled solutions to the distinct needs of professional foodservice with its McCormick Culinary, Lawry’s, Old Bay, Thai Kitchen and Zatarain’s products. Chefs and operators can be confident that McCormick brings more sensory science experience, product innovation and flavor expertise for quality taste experiences. For more information and recipe ideas, visit the website.
Source: McCormick & Company
