Makers Of Wholly Guacamole Brand Appoints Two New Sales Executives

FORT WORTH, Texas – Fresherized Foods, the makers of Wholly Guacamole®, the largest manufacturer of pre-prepared, fresh guacamole for both retail and foodservice in the country, is excited to announce two new additions to its sales team: Jim Blair and Kirk Turner.

As retail sales managers, Blair and Turner will be responsible for developing and maintaining relationships with retail outlets, in order to strengthen the Wholly Guacamole and Wholly Salsa’s brand market position. This includes, sharing new product updates with their region and identifying new distribution outlets. Blair will be working in the northeast and Turner will be working in the southeast, both based out of Saginaw, Tx.

“We are excited to welcome Jim and Kirk to the Wholly Guacamole sales team,” said Jay Alley, Vice President of Sales for Fresherized Foods. “Their extensive experience and knowledge of the food industry will benefit our team greatly as we continue to grow our business. We feel confident that Jim and Kirk have the skills and relationship-building expertise to further expand Wholly Guacamole’s distribution efforts. These are exciting additions to our sales force, and it is a great time to be part of the Wholly Guacamole and Wholly Salsa team.”

Both Blair and Turner bring a long history of experience in the food industry. Prior to joining the Wholly Guacamole team, Blair worked for Seneca Foods Corporation for nearly 20 years, most recently serving as vice president of branded sales. Turner had a long career with The Kroger Co serving various roles including produce category manager and store manager.

About Wholly Guacamole®

Wholly Guacamole® is a brand of Fresherized Foods, the largest manufacturer of pre-prepared, fresh guacamole for both retail and foodservice in the country. A global leader in food safety, quality and innovation, Fresherized Foods was the first to introduce and use Ultra High Pressure Preservation (HPP) — or Fresherized™—to create their line of Wholly™ products. For more information, visit www.eatwholly.com.

Source: Fresherized Foods