San Francisco, CA – Bay-Area food startup Grains of Health LLC, the 2015 sofi Gold Outstanding Cracker Award recipient, is proud to announce expanded distribution of its full line of 100% specialty rice crackers. Laiki Rice Crackers have secured distribution in Hong Kong SAR, and Thailand, and are nationally available via leading distributors in the US. In Hong Kong, Laiki Rice Crackers are being launched at over 200 locations via the leading healthy vending retailer, Health Addiction Co, Ltd. In Thailand, Laiki debuts at DEAN & DELUCA and is set to expand distribution via leading retailers. In the US, Laiki has seen distribution expand significantly through nationally ordering available via UNFI and regionally on the East Coast with Nassau Candy Distributors and Sweet Success NYC.
“Winning sofi Gold has done wonders for our brand and accelerated our distribution in several channels nationally, as well as internationally,” says Laiki co-founder, Pradeep Akkunoor. “Our crackers have a universal appeal that cuts across several consumer groups and taste profiles. It’s one of the reasons we have been able to secure international distribution this quickly.” Laiki Rice Crackers are made from just 3 simple ingredients: black/red rice, sustainably sourced palm fruit oil and sea salt. Nothing Else.
Non-GMO Project Verified, Gluten Free & Allergen-Friendly
Consumers with food allergies or those following specialty diets no longer need to ‘read the label’ as Laiki offers a better-for-you rice cracker with zero allergens. The crackers contain none of the top 8 FDA allergens and are also, gluten free. In addition, Laiki Rice Crackers are made directly from specialty 100% whole grain rice unlike other rice crackers that typically use glutinous rice flour. The crackers are minimally processed in order to retain as many nutrients and antioxidants as possible and to let the natural flavors of the rice shine through.
About Laiki Crackers
Food should be simple and nutritious. It should satisfy from the time you read the label to the last crunch. We created Laiki Crackers because we wanted to offer the world the option to not have to read a label or feel guilty about snacking. Our un-apologetically simple crackers were born through an insight of the nutrient packed varieties of rice – black and red that contain phytonutrients and antioxidants along with protein. We then worked to create a cracker texture that does not exist in a rice cracker – a satisfying airy crunch.
Laiki Crackers are available online at www.laikicrackers.com in two pack sizes: 3.5 oz resealable stand up bags with a SRP of $3.59 to $3.89, and portion-controlled, single-serve 100 calorie snack packs with a SRP of $1.19 to $1.39
Source: Laiki Crackers
