Grocers are taking a closer look at the deli case as consumers, especially younger ones, demand more fresh, prepared meals on-the-go.
The deli case, which traditionally has included meat and cheese but now increasingly offers prepared salads, sandwiches and rotisserie chicken, is the fastest growing segment in grocery stores, according to research firm Datassentialk. Millennials, in particular, are buying more prepared meals for convenience, but they're also demanding more fresh, healthy options.
While the trend toward healthy, grab-and-go fare has been developing for some time, there are ways for grocers to stake out a larger piece of this market, and possibly even snag some business away from quick-service restaurants, Datassential Director Colleen McClellan said Tuesday at FMI Connect, a trade show for food retailers being held this week at McCormick Place.
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