Garden Fresh Gourmet founder Jack Aronson is taking the fresh approach that made his salsa the country's top brand to another food segment with the launch of a new line of refrigerated meat entrées aimed at health-conscious eaters.
He's projecting the Clean Planet line of refrigerated, fully cooked beef, chicken and turkey dishes, and full meals expected to launch in the coming months, will generate $8 million in revenue the first year.
Clean Planet Foods LLC officially opened for business last week as a subsidiary of Clinton Township-based Great Fresh Foods LLC, a company Aronson, his wife, Annette, and minority investors founded in 2012 to sell Fresh Planet (previously Jack's Special Grilled) stuffed chicken patties in stores including Meijer and Costco.
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