Deep River Snacks Launches New Classic Style Potato Chips

DEEP RIVER, CT – Deep River Snacks, a leader in premium, natural and flavorful snacks, announces a new addition to its celebrated line up: Classic style potato chips that are Certified Gluten-Free, Non-GMO Project Verified, and made with 100% Sunflower Oil. And true to the company’s commitment to ‘Give A Chip™,’ supports the Chris Klug Foundation on the back of the bag.

“We see a tremendous opportunity to simplify and improve the potato chip category, similarly to what Deep River Snacks has done for kettle chips,” comments Deep River Snacks’ Founder and CEO Jim Goldberg. “Cooking with simpler ingredients and just one oil, Sunflower Oil, we are giving our fans the ability to enjoy the great taste they crave with healthier NON GMO ingredients.”

The Classic Potato Chips are cooked continuously, producing a chip that is lighter and crispier than a kettle chip. Deep River Snacks uses just three simple and Non-GMO Project Verified ingredients to craft their version: Potatoes, 100% Sunflower Oil, and Sea Salt. The product is also Certified Gluten-Free, Kosher and produced in a Nut-Free

Facility.

The package also works to bring awareness to one of the company’s charity partners: the Chris Klug Foundation, a non-profit organization that promotes lifesaving organ and tissue donation, and inspires those touched by donation. Deep River Snacks promotes a charity partner on each of its products, and in 2014 donated 14% of the company’s profits to charity.

The addition of Classic Potato Chips to the Deep River Snacks portfolio makes the brand an even stronger player in the snacks category, with a complete assortment of Kettle style and now Classic Potato Chips, as well as Flavored Tortilla Chips, White Cheddar Popcorn, Organic Popcorn, and Baked Crisps.

Deep River Snacks Classic Potato Chips begin shipping July 20, 2015 in cases of 24-1.5oz units.

About Deep River Snacks

Deep River Snacks is passionate about creating great tasting snacks that are made from ingredients anyone can feel good eating. With the mission of “flavor first,” the company has created an extensive line of kettle cooked potato chips, tortilla chips, crisps and popcorn that are Certified Gluten Free, Non-GMO, Kosher, and Nut-Free. Since its founding in 2002, the company has also been passionate about supporting charity and features a non-profit organization on each of its bags. For more information, please visit DeepRiverSnacks.com.

About The Chris Klug Foundation

Founded in 2003, The Chris Klug Foundation advocates for organ and tissue donation and inspires those touched by transplantation. Chris Klug was diagnosed with primary sclerosing cholangitis, a rare disease for which the only cure is a liver transplant. He received a liver transplant and win on to win a bronze medal in the 2002 Winter Olympics, a mere 18 months post transplant. Soon thereafter, Chris started the Chris Klug Foundation. Learn more about the foundation at www.chrusklugfoundation.org.

Source: Deep River Snacks