DCI Cheese Unveils Earth Day Promotion

RICHFIELD, Wis., March 11, 2010 In celebration of the fortieth anniversary of Earth Day, DCI Cheese Company (DCI) is unveiling a themed give-away of eco-friendly canvas bags promoting Organic Creamery cheeses. The free canvas bags will be available to consumers who submit a completed redemption form and proof of purchase of three Organic Creamery products. Redemption forms will be available at promotional displays in the specialty cheese section of participating retailers across the country from April 1 through May 31, 2010. Additionally, Instant Redeemable Coupons (IRCs) will be offered throughout the promotion on select Organic Creamery packages including string cheese, eight ounce bars and cups.

Earth Day is celebrated yearly on April 22nd and marks the anniversary of the birth of the modern environmental movement. We wanted to make a unique contribution to the green movement by providing our Organic Creamery customers with a high-quality, eco-friendly token of our appreciation, states Dominique Delugeau, Senior Vice President of Sales for DCI. We are very focused on greening our operations and wanted to give our customers a sustainable solution for taking our products from store to home.

In addition to the companys industry-leading approach to sustainability and food safety, DCI has also been a pioneer in the organic cheesemaking trend. Recognizing the demand for organic milk nationwide, DCI was quick to source its own 100% certified organic milk supply to ensure volume to meet customer demand for high-quality organic cheese. Organic Creamery is now the most extensive line of certified organic cheese varieties in the United States and proudly displays the USDA organic seal. All of the lines products are hand-crafted by award-winning Wisconsin cheesemakers.

To receive a free eco-friendly canvas bag as part of the Celebrate Earth Day! promotion, customers simply need to submit proof of purchase for any three Organic Creamery cheeses as well as a completed redemption form. Submissions will be accepted through June 4, 2010.

Source: DCI Cheese Company