NORWICH, N.Y. — This Fourth of July (America's favorite "dipping" holiday) Chobani is marking the launch of Chobani MezeTM Dips, its first step outside the yogurt aisle, by bringing nature to the heart of the celebration. Specifically: a special, unique home to be shared with one lucky fan across America, inspired by the flavors and ingredients of its newest product platform.
"This is a holiday that's all about spending time in the places you love, with people you love," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "Our home was a fun way to come together with super passionate people and create something beautiful and natural to share with our fans. It's highly reflective of how we make and market our food."
The brand's first-ever edible, livable and shareable space was designed by the brand with the help of local landscapers and chefs—combining culinary tradition, fresh produce and beautiful design in one space. From a floor-to-ceiling living wall to an indoor pool with floating gardens, the home contains more than 25 varieties of produce that serve as "edible spoons" – the perfect foods to pair with Chobani MezeTM Dips. For the holiday weekend, Chobani will open the door for one lucky winner and three guests to experience this stunning home for themselves.
From June 20 to June 24, U.S. residents over the age of 21 can enter to have a chance to call the Chobani Meze Home their own by visiting http://www.chobanimezehome.com/ and sharing how they dip.
After learning how people across the country enjoy Chobani MezeTM Dips with friends, family or on their own, Chobani will select one winner at random to spend Fourth of July weekend with three guests in one of America's most classic cities, complete with a diverse array of food, culture and one of the country's best fireworks displays. The experience will include:
- A four-night stay in the Chobani Meze Home from Friday, July 1 and check-out Tuesday, July 5
- A well-stocked fridge and pantry with plenty of Chobani MezeTM Dips and edible spoons
Chobani MezeTM Dips mark the company's first product to be sold outside the yogurt aisle. In keeping with Chobani's full product portfolio, Chobani MezeTM Dips are made with real veggies and only natural ingredients. They contain 80 percent less fat and 65 percent fewer calories than the leading brand of hummus*, are made with only natural, non-GMO ingredients and are gluten free and Kosher Certified.
Whether at a backyard barbecue or near the pool with a bag of pretzels or chips or a platter of crudité, all four flavors of Chobani MezeTM Dips make a delicious addition to any occasion:
- Roasted Red Pepper – a sweet and slightly hot, mix of fire-roasted peppers
- Three Pepper Salsa – a bold blend of green peppers, chili peppers & jalapeno peppers with herbs
- Chili Lime – a zesty blend of lime and chili spice, with light notes of herbs
- Smoked Onion Parmesan – a smoky mix that combines bold onions with the rich, nuttiness of Parmesan cheese
For more information on Chobani MezeTM Dips, including how to enter to win a weekend in the Chobani Meze Home, visit www.ChobaniMezeHome.com, www.Chobani.com or www.Twitter.com/Chobani.
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., and Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani "Flip"™, Chobani Tots® and Chobani Kids®, Chobani MezeTM Dips, Drink ChobaniTM and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST,** with most of its products offering more protein than regular yogurt.*** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
* Chobani Meze™ Dip: 1g fat, 25 calories, leading hummus: 5g fat, 72 calories per 2 Tbsp serving.
** According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
*** Chobani® Greek Yogurt, 12g (24%DV) protein per 5.3oz; regular (nonfat or lowfat) yogurt 6g (12% DV) protein per 5.3oz.
Source: Chobani
