Chick-fil-A Focuses On The Individual To Promote New Sandwich

Making consumers feel more like individuals and less like numbers in a system is one way brands can enhance customer loyalty. To promote the launch of a new sandwich, fast food chain Chick-fil-A recently customized a multichannel email marketing campaign.

Consumers that signed up for a free sampling of the sandwich were sent an email confirming their reservation at their local restaurant. The message was addressed specifically to the recipients and talked directly to them, using a casual tone. The day before the tasting event, participants were sent a friendly reminder via email.

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