Elizabeth, NJ – Atalanta Corporation announces the unveiling of a new design in its product packaging for Celebrity, its Canadian goat’s milk line. The initial run of the new packages will be presented at the Specialty Food Association’s Summer Fancy Food Show later this month.
The development of the fresh new look reflects Atalanta’s commitment to build strong consumer brands, create consumer awareness and drive sales. After months of exploration and consumer research, the unanimous choice to effectively market Celebrity to its targeted demographic is the packaging design with the sunglass-wearing spokes-goat.
“The new identity ensures three things for this Atalanta brand,” said Mari Meriluoto, Director of Brand Development. “A consistent premium branded look to the entire Celebrity product line, a clear communication of Celebrity’s innovative flavor combinations, and a modern, approachable personality that connects with the target demographic.”
Celebrity Goat Cheeses are the award winning creation of Mariposa Dairy. Well known for their unique flavor combinations and creamy texture, these delicious cheeses are made with 100% pure Ontario goats milk, and are as“famously good” as the new tagline exclaims.
The new look and feel is a significant improvement over the old packaging and will also be incorporated on the Canadian Goat Brie and Goat Butters. The introduction will coincide with a website launch and advertising campaign in trade and consumer publications to promote the line.
Atalanta is the exclusive importer of Celebrity goat’s milk line. For more information on these items, please visit www.atalantacorp.com or www.celebritygoat.com and visit booth #2540 at the Summer Fancy Food Show June 28-30, Javits Center
Source: Atalanta Corporation
