Homewood, Ill. — Carl Buddig & Company and Old Wisconsin are owned and operated by the Buddig family, and for them, family is at the heart of everything they do. As a family-owned company for more than 72 years, they value the importance of family traditions, especially during mealtime.
Carl Buddig & Company considers its employees, sales associates, consumers and the community surrounding its plants and headquarters an extension of the Buddig family. The company looks for ways to help keep families on their feet and feed each of their extended family’s own traditions through a variety of cause-marketing programs, monthly donations to charities and organizations, and consumer promotions throughout the year. From serving in the local Food Depository in support of #ShareALunch, to furthering education sessions for employees, organizing toy and food drives, making donations during the holidays and so much more. With programs and promotions that pay it forward to consumers, employees and the community, Carl Buddig & Company is committed to feeding family traditions both on and off the table.
For the first year, Carl Buddig & Company and Old Wisconsin will be hosting a new multimonth promotion that will benefit consumers, partnering brands and retailers, and continue the company’s mission to feed family traditions in the “Make It Delish Recipe Contest.”
To enter, consumers will submit an original recipe featuring a Buddig and/or Old Wisconsin product — along with a secret ingredient from a brand partner — via www.makeitdelish.com for a chance to win the $10,000 Grand Prize. Although recipe contests are a dime a dozen, the Make It Delish Recipe Contest features unique program elements, including a retailer component where the Grand Prize winner’s primary grocer will also be awarded $10,000 to donate to its charity of choice. In addition, at the close of the contest, top recipes will be featured in a special digital Buddig cookbook.
“We know that our consumers love to cook, and they pride themselves on their culinary skills,” said Tom Buddig, executive vice president of marketing at Carl Buddig & Company. “With online recipe sharing increasing, what better way to get our products in the mix, have our consumers show off their skills in the kitchen and share the traditional recipes they make for their own families with other families.”
The contest will run from Oct. 1 through Dec. 31, and at the end of each month, a panel of judges will award the top three recipes with $1,000, $500 and $250 prizes. Recipes will be judged based on simplicity, creativity, use of secret ingredients and Buddig/Old Wisconsin product and flavor. The nine finalists will then be entered for a chance at the $10,000 prize that will be determined by public voting.*
In conjunction with a variety of promotional avenues, the contest will be supported with TV broadcast advertising during national morning shows, digital home page takeovers, social referrals, e-blasts, radio mentions as well as a digital coupon component. For each entry into the Make It Delish Recipe Contest, consumers will be awarded a digital coupon for a future Buddig or Old Wisconsin product.
About Carl Buddig & Company
Based in Homewood, Illinois, Carl Buddig & Company has been feeding family traditions for more than 70 years with the very best in taste, variety and convenience. Carl Buddig & Company is the family-owned parent company of Buddig lunchmeat and Old Wisconsin hardwood-smoked sausage and snack products. Buddig offers an assortment of quality, thin-sliced lean meats for sandwiches, snacks and special recipes including Buddig Original, Premium Deli and Fix Quix products. Old Wisconsin sausage and meat snack products are handcrafted and smoked over real hardwood fires. To learn more, visit www.buddig.com and www.oldwisconsin.com.
Source: Carl Buddig & Company
