CHICAGO — Boursin® cheese, known for its "Made to Wow" tagline, has entered into a multi-year agreement with Walt Disney World Resort as an Official Sponsor of the Epcot International Food & Wine Festival. This agreement is part of a broader multi-year alliance between Disney and Bel USA'sMini Babybel brand.
The 75-day epicurean extravaganza, which kicks off at Epcot Aug. 31 and runs through Nov. 13, will delight food aficionados from around the globe with culinary demonstrations, seminars, musical performances, celebrity chef appearances, tasting events, and more.
Boursin cheese will be featured in culinary demonstrations on Sept. 2-3, where Walt Disney World chefs will create unique dishes using Boursin as the lead ingredient. It will also appear in a marketplace called The Cheese Studio, which will feature three options of delicious, small portion tasting plates available for purchase.
"With Boursin cheese, we're always focused on opportunities that will allow our consumers to create 'wow' experiences and build upon Bel Brands' mission of 'sharing smiles through unique experiences of dairy goodness,'" said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Boursin cheese. "The relationship with the festival delivers just that—a unique culinary event in one of the most fun and renowned vacation destinations in the world."
Boursin cheese is truly a culinary and entertaining cheese lover's brand with a loyal foodie following. The Epcot International Food & Wine Festival provides an exceptional opportunity for Boursin to increase its visibility and deliver distinctive experiences at the premier culinary event at Walt Disney World Resort.
ABOUT BEL BRANDS USA
Boursin® is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than 30 local and international cheese brands that are sold in more than 130 countries around the globe. Other USA favorites include Mini Babybel®, The Laughing Cow® and popular cheese spreads marketed under Kaukauna®, Merkts® and Price*s® labels. Bel Brands delivers fun, healthy snack portions to over 400 million consumers globally. www.belbrandsusa.com
ABOUT WALT DISNEY WORLD RESORT
Walt Disney World Resort is a world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Theme Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (27 owned and operated by Walt Disney Parks & Resorts, including seven Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $44 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed 200,000 hours to community service. Located in Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information on attractions and vacations at Walt Disney World Resort, visit www.wdwnews.com.
Source: Bel Brands USA Inc.
