For over 165 years, the Fiorucci brand has embodied the true taste of Italy. The full line of authentic Italian deli meats are made with old-world recipes, using only hand trimmed cuts of premium pork and the finest ingredients, slowly aged to perfection.
Now, Fiorucci products will feature a bold new look: highly differentiated, eye-catching packaging that will help increase sales velocity in-store. Shoppers are seeking premium quality deli meats, as witnessed by double-digit category growth. The new Fiorucci design featuring protein gram call outs, flavor-specific color bands and resealable packaging, is deliberate to deliver the best quality flavors in the highest quality package.
Source: Campofrío Food Group America
