Bel Brands USA Teams Up With Porter Novelli

NEW YORK, Feb. 8 — Global public relations leader Porter Novelli has been named agency of record for digital activities for Chicago-based Bel Brands USA Inc.’s portfolio of snack cheese products, which includes The Laughing Cow Wedges and Mini Babybel. The assignment is effective immediately, and augments Porter Novelli’s ongoing public relations work for both brands.

“Porter Novelli demonstrated a keen understanding of our online consumer, the ability of influencers to shape her behavior and a seamless integration of our social media and public relations activities,” said Ann Legan, category marketing director for Bel Brands USA Inc. “We are excited about our expanded partnership and feel confident that the collective efforts will help us take both brands to the next level.”

“Bel Brands USA Inc. is making a powerful step into the future,” said Stephanie Agresta, Porter Novelli’s executive vice president, global director, digital strategy & social media. “Today, it’s imperative that brands have a significant presence at the intersection of social media and traditional PR, as well as a truly holistic digital footprint. Ensuring that all digital programs have a strong foundation in community will be critical to ensuring success. Our team is energized to begin working on this truly integrated campaign.”

The Porter Novelli digital team that will service the account consists of experts from the agency’s New York, Washington D.C. and Chicago offices. They will be working with Bel Brands’ advertising agency of record, DDB, promotions agency Ryan Partnership and media buying agency OMD on the account. DDB, OMD and Porter Novelli all are part of Omnicom Group, Inc.

Source: Porter Novelli