ELIZABETH, NJ— MIFROMA, a line of fine cheeses made in Switzerland and an exclusive supplier of Atalanta, has developed three new retail programs to build brand awareness. Mifroma sources the best cheeses from all Swiss regions, including diverse varieties made with different milk types. Their cheeses reflect the best craftsmanship through taste and texture, show character and tell a story.
These new programs will build excitement for Fondue, Raclette and Premium Gruyere, as well as help educate consumers and create buzz.
How Do You Fondue? will premiere at the Summer Fancy Food Show in New York City June 30 – July 2. A twist on traditional Fondue, Mifroma introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls’ night in and even a play date. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and Mifroma will also launch the video campaign on their social media platforms.
The Melting Hearts Campaign launched at the Winter Fancy Food Show in San Francisco and is currently available to retailers. This turnkey kit supports retailers in telling the story of Raclette cheese, a traditional Swiss mountain cheese. Raclette’s popularity has taken off with US consumers in the last year. Participating retailers will receive a demo kit, which includes a Mifroma Raclette Grill, Melting Heart recipe booklets and a counter card. The program also supports our retailers with ad contribution, demo support and a deli manager contest.
Premium Gruyere materials will highlight Switzerland’s most beloved cheese. Atalanta has developed a counter card and recipe booklet to help support the sale for Gruyere, a major focus for Mifroma and most of our retailers. Produced since 1115 in the area surrounding the small village of Gruyere in Western Switzerland, this prized cheese is still made in local dairies according to the original traditional recipe.
These promotions are currently available and will be on display at the Summer Fancy Food Show. For more information, contact your Atalanta Sales Representative or visit Booth 2340 at the show.
About Atalanta Corporation:
Atalanta Corporation is a food importer specializing in cheese, charcuterie, deli meat, grocery and seafood products from around the world. Founded in 1945, Atalanta is the largest
privately held food importer in the United States. Our product range has the versatility to meet the requirements of every market, from commodity to specialty.
About MIFROMA: MIFROMA is a line of only the finest cheeses made in Switzerland. They have sourced cheeses from all regions, of all milks and types: cheeses that reflect craftmanship through taste and texture: cheeses that show character and tell a story.
Source: Atalanta Corporation
