I’ve never been to Switzerland.

That’s a lie. I actually spent a grueling, wallet-sucking ten hours in the Geneva airport last Spring, where I spent upwards of $20 on a single, SMALL value meal from the airport Burger King, and dozed on a suspiciously supple sofa at the Starbucks across the way. I bought a pair of headphones. I did NOT buy a watch.

That being said, I’m going to stick with “I’ve never been to Switzerland.”

Our Di Bruno Bros. tradition is fairly steeped in Swiss adventure. As legend has it, a trip to Switzerland is what prompted our founder, Danny Di Bruno, to import a wider range of amazing, imported cheeses and build relationships with incredible cheesemakers across the world. His trip led to our reputation as the House of Cheese, and inevitably, our continuation of his noble efforts.

To read the rest of the story, please go to: Di Bruno Bros.