CHELSEA, MA — al fresco – America's #1 chicken sausage and recently named one of Family Circle's Best Products of 2010 – has unveiled a new brand look and feel including a new logo, advertising campaign, redesigned product packaging and a refreshed website. The new ad campaign, created by The VIA Group, features delicious, healthy recipes, created by al fresco's Executive Chef, Susanna Tolini. The new campaign will run in national magazines and on top food websites including Cooking Light, Food Network Magazine, Every Day with Rachael Ray, Eating Well, Fine Cooking, AllRecipes.com, Recipezaar.com, FoodNetwork.com, EatingWell.com and MyRecipes.com. Beginning in April, the ads will be viewed more than 200 million times, successfully putting al fresco's brand relaunch in the spotlight and in front of their target consumers. Coinciding with this campaign, the redesigned packaging created by LAM design will also be hitting store shelves and will include easier-to-read nutrition facts and feature a more prominent brand logo, allowing customers to easily identify al fresco products.
In addition to featuring delicious, quick and healthy recipes using al fresco, the new campaign showcases Executive Chef Susanna Tolini as the face of the brand. The Johnson & Wales School of Culinary Arts graduate joined al fresco in 2007, where she works to develop unique flavors and delicious, creative recipes. Before coming to al fresco, she developed new products for premium food manufacturers including Trio's Pasta, Stop & Shop and Hans Kissle. She was also co-owner and chef at Le Bocage, a top French restaurant in the Boston area.
"The decision to feature Chef Susanna Tolini and incorporate her recipes into our new ads was an easy choice for us," explains Sarah Crowley, al fresco's Senior Brand Manager. "Susanna personifies the creativity and fun you can have with this product. Bursting with flavor, al fresco all natural chicken sausages can be used in so many different dishes. The ads encourage customers to be adventurous and discover how in just a few minutes al fresco all natural chicken sausage adds zing to your meals."
al fresco all natural chicken sausage comes in 12 delicious flavors such as Sweet Apple, Roasted Pepper & Asiago, Sweet Italian. They have no artificial ingredients, 70% less fat than traditional pork sausage and are gluten free. Made with lean, skinless chicken meat and only the freshest herbs and spices, these flavorful and juicy sausages are fully cooked for your convenience — just heat, serve and enjoy! To learn more about the al fresco brand or to explore the many recipes created by Chef Susanna Tolini, please visit here.
Source: Al Fresco
