Shiver me timbers! There’s new booty treasure in town sure to help delis get a leg up on sales and profits. Combine the delicious taste of 100% breast meat Pilgrim’s chicken and the legendary taste of the #1 brand of flavored rum in the U.S. – Captain Morgan™, and you have this tempting new item designed to drive consumers to the deli. Introducing Captain Morgan™ Glazed Chicken Strips and Chunks from Pilgrim’s.
Captain Morgan™ Glazed Chicken offers a unique, bold flavor – and customers already know and love this popular brand. With an 80% total brand awareness and a profile that closely matches core deli shoppers, this crave able
new favorite is a great way for delis to compete with the profitable QSR market. In fact, a recent consumer concept test indicated that 35% of consumers who already buy deli chicken have a high purchase interest for this innovative offering. The sweet Caribbean non-alcoholic glaze and crispy chicken is a perfect pairing for everything from pirate party trays to a quick take out meal from the hot case. Individually frozen and ready to heat and serve, the product was designed to provide excellent holding time so it’s perfect for the heated or “grab and go” case.
With a full assortment of Captain Morgan™ Glazed Chicken merchandising tools and introductory coupons, it’s easy to tell “landlubbers” about this great new deli offering. And now, for a limited time, Pilgrim’s will send qualifying deli operators a free case of Captain Morgan™ Glazed Chicken to try for themselves! Just log onto pilgrimsdeli.com or call 800-321-1470 for more details.
Source: Pilgrim’s