34 Degrees Launches Sweet Crisps In Snackable Formats At The Summer Fancy Food Show

DENVER  – 34 Degrees, the category-leading and innovative company behind 34° Crisps, today announced the launch of its Sweet Crisps line in resealable pouches that are ready for snacking. Sweet Crisps are sweet like a cookie, crisp like a cracker – and pair perfectly with just about anything, or nothing at all. The original 34° Sweet Crisps, introduced in 2017 to strong consumer reception, are now available in a more snack-friendly format. The resealable pouches give consumers a new way to experience their favorite sweet treats from 34 Degrees, and provide both existing and new retailers with easy merchandising options to elevate their sweet snacking sets.

Thin is IN, as are sweet, simple and flavor-forward options for snacking. Specifically, sweet snacks are growing, with cookies being just 1 of 4 top snacking categories to deliver both dollar and unit sales growth in 2017. Additionally, bites, thin cookies and sweet treats are now more than a $100 million dollar segment.* 34 Degrees is uniquely positioned to play in thin snacking since sweet and savory crisps are the company’s claim to fame.

“Our team is passionate about finding creative ways to share our profound love of food and also grow our business,” said Craig Lieberman, founder and president of 34 Degrees. “Our new Sweet Crisps allow us to answer our retailer and fan demands for a snackable way to enjoy our sweet flavors, as well as secure expanded merchandising and distribution opportunities at retail that will accelerate our growth.”

The Sweet Crisps line will launch in four flavors, including Chocolate, Vanilla, Cinnamon and Sweet Lemon, and in both a 4oz (MSRP $3.49 – $4.49) and 16oz club size (MSRP $6.99-7.99) resealable pouch to fit snacking needs of all sizes. Made with premium ingredients like coconut oil, and free from artificial flavors, the Sweet Crisps line provides consumers with a deliciously thin, irresistibly snackable and satisfying experience.

The snackable Sweet Crisps line will officially launch at the Specialty Food Association Summer Fancy Food Show June 29ththrough July 2nd in New York City, and is expected to start hitting shelves this fall.

ABOUT 34 DEGREES

34 Degrees, the maker of wafer-thin crackers, was created by people with a profound love of food and is headquartered in Denver, Colo. Made from only a handful of simple ingredients, 34° Crisps are a great-tasting and endlessly versatile companion to cheeses, meats, fruits, spreads – or satisfying all on their own. The light crisps, inspired by travels and culinary experiences throughout Australia, are available in savory and sweet flavors. 34° Crisps are available in the deli departments of most grocery retailers throughout North America. To learn about 34 Degrees’ mission, community giving and creative recipes, visit 34-degrees.com. Or, for real-time conversations, visit Facebook, Instagram, Pinterest, and Twitter.

Source: 34 Degrees