MINNEAPOLIS — Yoplait loves New York women, and today announces a new campaign aimed at celebrating the inherent style and substance of New York. Throughout the campaign this fall, Yoplait® Original yogurt will be woven into the unique culture of New York by partnering with fashion designer and icon, Betsey Johnson. Through its involvement in Betsey Johnson’s breast cancer awareness kickoff event on October 1 and the launch of sampling efforts throughout the city, Yoplait will celebrate and reward New York women by giving out an estimated 50,000 free cups of Yoplait Original yogurt, and reveal that with 25 fabulous flavors and 50 percent Daily Value of calcium and vitamin D in every cup, Yoplait Original is truly where style meets substance.
“I am so excited to team up with Yoplait to celebrate the undeniable style of New York women," said Johnson. "They are my girlfriends that inspire my work each day, so I’m thrilled to be a part of a campaign that acknowledges and rewards the extraordinary ladies of NYC.”
Yoplait Original recently took part in the Fashion’s Night Out celebration at Betsey Johnson’s SoHo boutique. Next up, Yoplait will be back to kick-off Breast Cancer Awareness Month with Betsey Johnson at her in-store event on October 1st. Commitment to women’s health and the breast cancer cause is an integral part of Yoplait’s DNA: during the past 13 years, Yoplait has donated more than $30 million to the breast cancer cause through Save Lids to Save Lives® and related donation initiatives. This year Yoplait will donate ten cents to Susan G. Komen for the Cure® for each pink lid redeemed online at Yoplait.com and via mail by December 31, 2011, up to $2 million.
Yoplait Original has also recruited New York fashion students to serve as Yoplait New York “Style and Substance Samplers.” On the morning of October 4, these young women will seek out New Yorkers who they feel embody style and substance and reward them with a cup of Yoplait Original yogurt. Yoplait Samplers can also be found from 7am-10am, and 4pm-7pm in the following locations:
•October 4: Broadway at Fulton St., W. Houston St., W. Broadway at Broome St.
•October 5: Columbus Circle, Penn Station, Grand Central Terminal
•October 11: Grand Central Terminal, Union Square East at 4th Ave., Greeley Square
•October 12: Lexington Ave/59 St., Lexington Ave/53 St., Penn Station
“At Yoplait, we realize that a New York woman is a special kind of woman. She embodies strength and style in all that she does,” said Seth Pederson, integrated marketing communications manager at General Mills. “With this campaign we salute New York women and hope to make their lives just a bit easier with a cup of Yoplait Original, an easy and delicious way to get the 50 percent of the calcium and vitamin D they need each day.”
About Yoplait OSY
All of Yoplait Original’s 25 flavors have the same great taste expected from Yoplait, now with more calcium and vitamin D. Yoplait Original now has 50% Daily Value of both calcium and vitamin D in every cup. Calcium is the key component of both bones and teeth, helping to form and maintain their strong structure and Vitamin D is a nutrient that the body needs to absorb calcium. For more information on Yoplait Original, visit www.facebook.com/yoplait and www.yoplait.com. Also join Yoplait on Foursquare by visiting https://foursquare.com/yoplaityogurt.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Betsey Johnson
New York designer Betsey Johnson started her label in 1978. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, outerwear and a fragrance. Today there are over sixty-five Betsey Johnson stores worldwide as well as an established wholesale business in international markets. For store locations or product information, please visit www.betseyjohnson.com.
Source: General Mills
