MINNEAPOLIS — Taste is king, and yogurt lovers from across the country have spoken: Yoplait® Greek blueberry comes out on top over Chobani blueberry. Consumers love Greek yogurt for its thick texture and high protein, but great taste comes first. With so many choices in the yogurt aisle, Yoplait put taste to a head-to-head national taste test, revealing that nearly two out of three consumers (65 percent) prefer the taste of Yoplait Greek blueberry over the same Chobani Greek fruit-on-the-bottom flavor.
"We are focused on one thing – making Greek yogurt taste as good as it can be – so we asked yogurt fans if we had succeeded," said Carla Vernón, marketing director for Yoplait Greek. "They overwhelmingly said 'yes' and now we owe it to everyone to share the news of a better-tasting blueberry Greek yogurt."
Yoplait will share the news in a major, new national marketing campaign – The Yoplait Greek Taste-Off. Launching today, the campaign asks consumers across the country to do their own side-by-side taste tests of Yoplait Greek blended blueberry yogurt and Chobani blueberry fruit on the bottom and then share what they think on Twitter, Facebook, or Instagram using #TasteOff. Yogurt lovers can visit GreekTasteOff.com to see what other people think and share their own opinion – no matter which Greek yogurt they prefer.
The advertising campaign kicks off today with a new TV spot titled, "Taste-Off", which spotlights real consumers trying both brands of Greek yogurt for themselves. The campaign includes digital, social, public relations and major grocery activation, including taste tests in hundreds of stores across the country.
"Tasting is believing, and we are excited to hear from everyone who is curious about Greek yogurt," said Vernón.
Last year, Yoplait launched its new Yoplait Greek yogurt after hearing many people talk about their interest in Greek but dissatisfaction with the taste of some of the leading brands. Yoplait Greek fulfills that call by delivering an amazing taste experience using a strained Greek yogurt, a special blend of slow-fermenting cultures, with real fruit pieces blended in to the yogurt, and the same high quality recipe consumers have come to expect in Greek yogurt. This month, people can enjoy three new flavors – Strawberry, Cherry and Raspberry – in addition to the existing flavors Blueberry, Tangerine, Vanilla, Strawberry Raspberry, Coconut, and Pineapple.
The deliciously creamy Yoplait Greek gives Greek yogurt lovers an exquisite snack experience. Each cup is made with natural colors, flavors and sweeteners and packs 100 percent more protein than regular yogurt (11g of protein per serving).* Yoplait Greek is available nationwide with a suggested retail price of $1.29 per 5.3 oz. cup.
*Yoplait Greek contains 11g of protein per 5.3 oz. versus regular non-Greek yogurt, which contains 5g of protein per 5.3 oz.
About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion. Visit www.generalmills.com.
Yoplait is a registered trademark of YOPLAIT MARQUES (France) used under license. All other trademarks are the property of their respective owners. ©2014 Yoplait USA, Inc. In a national, double-blind, 300-person taste test, consumers said Yoplait Greek Blueberry yogurt tastes better than Chobani® Blueberry Fruit on the Bottom yogurt.
Source: General Mills
