MINNEAPOLIS — Yoplait believes in the importance of strong families; that’s why this fall, Yoplait is teaming up with others who share the brand’s commitment to healthy lifestyles to support and strengthen families in the state of California. Yoplait has joined forces with Alison Sweeney – host of The Biggest Loser, author of The Mommy Diet and mom of two – and the Los Angeles-area memory maker, Mr. Bones Pumpkin Patch, to bring meaning to the phrase ‘California Strong’ by donating up to $10,000 to the Los Angeles Regional Food Bank.
“As a mom, I place a lot of importance on spending quality time with my family and encouraging healthy lifestyles to keep us strong – emotionally and physically,” said Alison Sweeney. “I’m thrilled to be partnering with Yoplait to inspire California families to do the same.”
As part of its commitment to support strong California families, Yoplait will donate $1 to the Los Angeles Regional Food Bank for every pumpkin1 sold at Mr. Bones Pumpkin Patch, up to $10,000. Consumers can visit Mr. Bones Pumpkin Patch between October 8 and October 31 to participate in the program and help California families in need, while enjoying family-friendly activities such as face painting and pony rides. To help keep families across the entire Golden State strong, consumers can also check out, and check-in to, the recently-launched Yoplait foursquare profile at foursquare.com/yoplaityogurt to uncover ideas for places to visit this fall, such as the Santa Barbara Zoo or the Children’s Discovery Museum of San Jose.
“At Mr. Bones, we believe fall is a time for families to come together and make memories that will last throughout the year,” explained Lyra Marble, owner of Mr. Bones. “We’re thrilled to be partnering with Yoplait, a brand who shares our belief in the magic of traditions and the importance of giving back, to lend a helping hand to local families.” The Los Angeles Regional Food Bank agrees: “This program will have a big impact for us this fall,” remarked Carole Tremblay, chief development officer for the Los Angeles Regional Food Bank. “We work to nourish local families every day and this donation will strengthen our efforts to feed families and individuals in need.”
Yoplait offers moms a delicious way to ensure their families are getting the nutrition they need to stay strong with Yoplait® Original – with 2X the calcium of the leading yogurt and 50% of the Daily Value in every cup2 – and Yoplait® Greek – with 2X the protein of regular yogurt3. Join Yoplait in encouraging healthy lifestyles this fall by enjoying the precious time spent with family and by helping make ‘California Strong.’
1 Donation up to $10,000. Qualifying purchases include traditional pumpkins or edible squash of any size, which are often mistaken for pumpkins. Qualifying purchases are determined at the discretion of Mr. Bones Pumpkin Patch staff.
2 Yoplait Original contains 50% Daily Value of calcium (500mg). The leading yogurt has 29% Daily Value of calcium (209mg). YOPLAIT is a registered trademark of YOPLAIT Marques Internationales SAS (France) and are used under license.
3 Yoplait Greek: 14g protein, regular non-greek yogurt: 5g protein per 6 oz – YOPLAIT is a registered trademark of YOPLAIT Marques Internationales SAS (France) and are used under license.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Mr. Bones
A family-owned and operated business for 25 years, Mr. Bones Pumpkin Patch has sparked the imagination and touched the hearts of generations of children in Los Angeles and neighboring communities, including Beverly Hills and West Hollywood. A media favorite, Mr. Bones appears annually in press coverage throughout the world and has been featured in Life and People magazines and on Entertainment Tonight and the BBC. Mr. Bones is anxiously anticipated every year, as it is the place where magical Halloween memories are made.
About the Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank is a non-profit, charitable organization established in 1973 and is one of the largest food banks in the United States. Through a network of 640 charitable agencies providing service from 1,000 program sites, the Food Bank distributed more than 62 million pounds of food in 2010 throughout Los Angeles County. The Food Bank is a partner with Feeding America. For more information, visit http://www.lafoodbank.org.
Source: General Mills
