Albany, NY — Transparency Market Research (TMR), U.S.-based intelligence firm, recently published a report titled, "Yogurt Market – North America Scenario, Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 – 2019". This comprehensive market research report states yogurt market in North America was valued at US$7.3 billion in 2012, and is expected to reach US$11.7 billion by 2019, growing at a CAGR of 8.2% from 2013 to 2019. The yogurt market research report identifies the strengths, weaknesses, opportunities, and threats. It also helps in understanding the key growth drivers and restraints the yogurt market in North America is facing. The report helps in analyzing the macro-economic factors impacting the yogurt market in North America. With tools such as Porter's five forces analysis and value chain analysis it gives the readers the exact insights into this booming industry.
Yogurt is a dairy product made by bacterial fermentation of milk. With growing awareness about its benefits, yogurt is fast becoming an accepting replacement for many unhealthy items in a meal. Today, yogurt has become an important part of the meal in many diets. Some of the noteworthy health benefits of yogurt are supply of good bacteria called probiotics, excellent in treating conditions such as constipation and diarrhea, calcium supplement for the lactose intolerant, boosts immune system, and a healthy snack. Owing to these benefits yogurt market in North America is witnessing an upward trend on the success graph. The other important factor contributing to growth of yogurt market in North America is growing concerns of obesity. Despite such strong key growth factors, yogurt market in North America faces challenges such as pre-conceived notions about dairy products and high manufacturing costs.
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