Why General Mills Is Betting A CA Startup Can Disrupt The Cottage Cheese Biz

Let’s face it: As dairy products go, cottage cheese isn’t very sexy. You’re more likely to find it on the diet fruit plate at your local diner than in a foodie’s fridge.

But the cofounders of Good Culture, an Irvine, CA CA -0.18%-based startup, want to a change all that.

The company is aiming to disrupt the fusty cottage cheese market, which has about $1.1 billion in annual sales, with single-serving cups of grass-fed, organic cottage cheese that appeal to young, fitness-minded consumers.  So far, Good Culture, which launched last summer and is now in some 700 stores around the U.S., offers two sweet flavors — blueberry acaí chia and strawberry chia – and two savory options, sundried tomato and kalamata olive, in addition to classic, unflavored cottage cheese. Good Culture cottage cheese has only a handful of natural ingredients and no artificial flavorings, gums and other stabilizers.

To read the rest of the story, please go to: Forbes