BROOMFIELD, COLO. – For the fourth consecutive year, WhiteWave Foods, the Broomfieldbased company that makes Silk®, Horizon Organic®, International Delight®, and LAND O LAKES®*, is offering employees at its Broomfield headquarters complimentary training with world-renowned running and nutrition expert Ric Rojas for the 2013 BolderBOULDER 10-kilometer race. This employee benefit is an extension of WhiteWave’s annual sponsorship of the BolderBOULDER, taking place on May 27.
The 2013 training program will include 19-week, 16-week, 12-week and 8-week training options. All programs are led by Rojas and his experienced team at Ric Rojas Running. In addition to personal coaching and monthly planning meetings, each participating employee will have access to a personalized, interactive training webpage (www.trainingpeaks.com) and a variety of on-site training sessions. New to the program this year, The Boulder Center for Sports Medicine will provide guest speakers at monthly training workshops, while Boulder’s All Sports Recovery Clinic will offer discounted services to participating employees.
Rojas is a world-renowned running coach and winner of the BolderBOULDER’s inaugural race in 1979. Rojas has won countless events since his first BolderBOULDER.
As part of the 2013 program, all WhiteWave employees will also have access to an on-site Boulder Running Company mobile running store and receive a 20 percent discount on Nike products and 8 percent discount on Polar Heart Rate Monitors at the store.
“We are excited to once again to provide support for WhiteWave employees who want to train for theBolderBOULDER training regimen,” said Rojas. “The comprehensive training program we have in place combined with our community business partners, the Boulder Running Company, the Boulder Center for Sports Medicine and the All Sports Recovery Clinic, will help ensure that all participants are well prepared for a healthy and successful 2013 BolderBOULDER race.”
In 2012, close to 100 of WhiteWave’s approximately 500 Broomfield-based employees participated in the training program.
“We are looking forward to continuing to have Ric Rojas and his incredible team of coaches help our employees prepare for the upcoming BolderBOULDER,” said Brian Allen, director of sales planning and strategy at WhiteWave Foods and coordinator of the company’s BolderBOULDER training program. “With this training program, we’re able to take our sponsorship of the BolderBOULDER to a new level, while also supporting the health and fitness of our employees.”
About WhiteWave Foods
The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded Plant-based Foods and Beverages, Coffee Creamers and Beverages, and Premium Dairy products throughout North America and Europe. The Company is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly produced products. The Company’s widely-recognized, leading brands distributed in North America include Silk® Plant-based Foods and Beverages, International Delight® and LAND O LAKES® Coffee Creamers and Beverages, and Horizon Organic Premium Dairy products. Its popular European brands of Plant-based Foods and Beverages include Alpro® and Provamel®
*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
Source: WhiteWave Foods
