MADISON, Wis. — It has been a tough two years for dairy with declines in overall sales and volume, but nearly everyone in the United States shops the dairy department. Dairy has a household penetration rate of 97.7 percent. This is one of hundreds of findings in What’s in Store 2018, the latest edition of the annual trends publication from the International Dairy Deli Bakery Association (IDDBA), and What’s in Store Online, a collection of over 150 downloadable graphs and tables, as well as links to white papers and trends articles.
Other findings in the book’s “Dairy Sales and Retail Trends” chapter include:
- The average household purchases dairy items 44 times per year.
- Almond milk, and other plant-based milk alternatives, have proved to be a long-term trend rather than a fad.
- Dairy superconsumers mentioned that they use dairy as snacks.
- Dairy naturally contains many vitamins and nutrients. It’s such a missed opportunity that they aren’t more prominently called out, according to Matt Lally of Nielsen Fresh.
“You can’t ignore dairy,” said Kathryn Pereira, education coordinator, IDDBA. “Dairy fulfills many shoppers needs, be it for additional protein, fueling athletic endeavors, snacking, or incorporating it into any meal. It’s versatile.”
With over 30 years of credible reporting, What’s in Store is an essential resource for dairy, deli, bakery, foodservice, and cheese departments and industries, providing vital data on retail and market trends, growth, and category changes shaping the food industry. What’s in Store is a secondary resource that is developed through both interviews with industry experts and sourcing third-party data and trends. (A complete listing of sources can be found here.)
This year’s edition again features a continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world. Through five themes, readers gain new insights and learn about marketplace influences.
- The Economy & Retail Trends
- Channels and Competition
- Consumer Lifestyles
- Eating Trends
This themed narrative is carried into each of the product chapters: Bakery, Cheese, Dairy, and Deli. The new format, exclusive interview content, and inclusion of key insights, table interpretations, data callouts, and testimonials enable the reader to more efficiently tie back to the broader context and then dig deeper in each of the product sections.
Additionally, What’s in Store 2018 features: redesigned tables; infographics that inform readers why the data matters; key insights; more original expert interviews; and more graphics to illustrate best-in-class examples.
IDDBA members receive a free copy of What’s in Store 2018 as part of their membership. Additional copies can be purchased for $99 (member rate) or $399 (nonmember rate). To purchase one or multiple copies, click here. To learn more about IDDBA membership and how it can help benefit your business, click here.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit iddba.org.
Source: IDDBA
