LOS ANGELES — Sun Valley Dairy, purveyors of VOSKOS® fine Greek yogurt, has selected RIESTER as its new agency of record. The announcement comes after a request for proposal process that included presentations from five firms from Los Angeles to Chicago.
“There was an instant chemistry and appreciation for RIESTER’s proposed approach,” says Gohar Ohanian, VOSKOS® Chief Marketing Officer. “We trust their experience growing grocery product brands and are enthused to accelerate our marketing program with them.”
“We all absolutely love VOSKOS® Greek yogurt,” says Tim Riester, CEO of RIESTER. “The products are delicious, wholesome and so healthy – exactly what Americans need today.”
Consumer appetite for Greek yogurt has been on an upward trajectory for the last four years, and RIESTER plans to seize the momentum to convert people to VOSKOS® in this segment. RIESTER will be engaging in consumer research, strategic planning and launching a consumer campaign that will leverage relevant marketing and communication mediums to grow market share for VOSKOS®.
RIESTER begins work immediately, supporting current and future product distribution for this fast growing brand. Long term, the Firm will create an enhanced website, in-store merchandising and deploy aggressive, digital, social and mass media marketing efforts.
VOSKOS® is already recognized for its nutritional and health benefits—characteristics that bode well with key markets—and a source of purchase motivation among all consumers. In 2008 Greek yogurt represented 8 percent of the entire yogurt category, more than doubling to 19 percent within three years.
Sun Valley Dairy is based in Sun Valley, Calif. VOSKOS® is distributed nationally in Walmart, and regionally through grocery stores such as Whole Foods, Albertsons, Publix, Sprouts and Kroger.
RIESTER is one of the largest, independently owned marketing firms in the Western United States, offering clients a complete range of services, including: research, brand planning, media planning and buying, digital, social, multicultural marketing, public relations and cross-channel creative services. The agency has offices in Los Angeles, Phoenix and Salt Lake City. Visit RIESTER on the web at www.riester.com, Facebook, Twitter and LinkedIn.
Source: Sun Valley Dairy
