Russell Diez-Canseco explains how transparency, a commitment to small family farms, and a purpose-driven approach have allowed Vital Farms to navigate soaring egg prices and supply challenges.
Feeling the impact of eggflation? As egg prices have soared, and the avian flu continues to wipe out millions of birds, many egg producers are struggling, but Vital Farms has managed to keep growing. CEO Russell Diez-Canseco shares how the brand’s relationship with farmers and transparency with customers have allowed the company to turn crisis into opportunity.
The price of eggs is up like 50% over the past year, and in some places, more. I know there’s talk about bird flu impacting supply and hens lost. What’s going on?
There’s a fair bit of conjecture about what’s going on in the market. The headline is, yes, a lot of birds have been destroyed over the last couple of years and even more recently in the last few months as a result of avian influenza, and that has resulted in a supply contraction in the market.
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