The U.S. yogurt and probiotic drink market size was estimated at USD 8.43 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.7% from 2023 to 2030. Increasing consumer awareness and understanding of the importance of maintaining a healthy gut are fueling the growth of the market. Consumers are becoming more conscious of the role of gut health in overall well-being and actively seek products that promote digestive health and improve gut flora. Factors, such as growing awareness about following a healthy lifestyle have driven the market growth in recent years. The increased demand for probiotics is driven by the growing consumer awareness about the importance of gut health and its impact on overall well-being. Beneficial probiotics are known to promote a healthy balance of microorganisms in the gut, thereby improving digestion, immunity, and overall health.
In addition, lifestyle changes and dietary preferences have also played a role in driving market growth. With the growing consumption of processed and unhealthy food products, many individuals are seeking ways to improve their diet and incorporate more natural and beneficial ingredients. Probiotics offer a convenient and accessible solution, as they can be consumed through supplements, fermented foods like yogurt and kefir, or even functional beverages. Furthermore, the expanding range of probiotic products available in the market has contributed to its growth. Manufacturers have introduced a variety of innovative and convenient formats, including capsules, tablets, powders, and even gummies, catering to different consumer preferences.
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