PARAMUS, N.J. — Several Smart Balance® (Nasdaq:SMBL) enhanced fat free milk varieties now display the most recognized and trusted health symbol among food icons: the American Heart Association's Heart-Check mark. The AHA Heart-Check mark is given to select food products that meet health standards for total fat, saturated fat, trans fat, cholesterol, sodium and beneficial nutrients.
"It was an easy decision to align Smart Balance enhanced milks with the American Heart Association in this way," said Smart Balance Senior Vice President and General Manager John Becker. "The milks fit the nutritional requirements for the Heart-Check mark, and it signals to consumers that they're purchasing a heart-healthier product they can feel good about giving to their families."
The three varieties carrying the Health-Check mark include Smart Balance® Fat Free Milk and Omega-3s, Smart Balance® Fat Free Milk and Calcium and Smart Balance® Lactose-Free Fat Free Milk and Omega-3s.
For more information on Smart Balance® enhanced milks, including recipes, please visit www.smartbalance.com.
About the Heart-Check Mark
The American Heart Association established the Heart-Check mark in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as a first step in building a sensible eating plan. Nearly 900 products that bear the Heart-Check mark have been screened and verified by the association to meet criteria for heart-healthy foods. To learn more about the Heart-Check mark, and to see a complete list of certified products and participating companies, visit www.heartcheckmark.org.
About Smart Balance
Smart Balance, Inc. (Nasdaq:SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol, and/or by incorporating ingredients that people may be missing in their diets. The company markets the Smart Balance® line of products, which include Smart Balance® Buttery Spreads, Sticks, Milks, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Eggs and Non-Stick Cooking Spray, and also markets natural food products under the Earth Balance® brand and healthier lifestyle products under the Bestlife™ brand. For more information about Smart Balance, Inc., Smart Balance® products and the Smart Balance™ Food Plan, please visit www.smartbalance.com.
Source: Smart Balance
